Sasky and Frankies did a collaboration to explore what happens qhen you merge and combine opposite communites. In order for this to make sense the idea was to create a simple race, where participating runners were guided to run through the cities of Copenhagen and Aarhus, and carbload (by eating the 'Carbloader' from Frankies on eatch stop).
Simply a fun activity and a way to create brand awareness for both brands.
2024
MY ROLE
Creative Lead
Designer
Co-design (front): Julius Elikofer
SCOPE
Artwork (backside)
Naming
APPROACH
Merging contradicting worlds by combining the health benefits from running and eating a pizza.
OUTCOME
Built to support a consistent presence across editorial and campaign formats.
STUDIO HOURS (CET)
08:00—16:00
(Monday—Friday)
FOR ALL INQUIRIES
holla@sylviadickoh.dk
+45 3096 3139
© 2026 — Sylvia Dickoh® · CVR/VAT: DK 35550798
