Restaurant Jade—Sylvia Dickoh®

Restaurant Jade is developed as a character-led universe — centered around "Jade", a woman whose home is reflects life shaped by travel across Asia.

Each space hold its own identity, referencing different atmospheres, materials and cultural impressions. From intimate tatami settings to more expressive, layered environments, the experience is designed to as a sequence of distinct yet connected worlds.

The brand translates this spatial and narrative concept into a cohesive visual language - balancing elegance with tactility, and structure with a more personal, expressive tone.

The visual design draws on rich flavors and tactile sensibility, where food, light and materiality take centre stage. Imagery is approached with a sense of intimacy and depth, capturing moments that feel both refined and sensory.

Close-up compositions and saturated tones create a heightened, almost cinematic atmosphere — allowing textures, colors and details to carry the narrative.

The direction reflects the layered nature of the space, translating the physical experience into a visual language that can extend across campaigns, editorial and digital platforms.

Photography by Kasper Kristoffersen.

2025

MY ROLE

Creative Lead
Designer

SCOPE

Brand Identity
Visual Direction
Campaign System

APPROACH

Character-led brand world translated into a scalable visual system.

OUTCOME

Built to support a cohesive and recognizable brand experience across physical space and digital touchpoints.