Hidden Assets—Sylvia Dickoh®

Hidden Assets™ is developed in response to the lack of representation within the design and creative industry. By this, I'm creating a space where Black and Brown perspectives are not only present, but centred.

The brand positions itself as both a resource and a cultural statement, offering assets shaped by lived experiences, identity and belonging.

The visual identity draws from personal and cultural references, including the stamp received when travelling from Ghana; here, reinterpreted as a recurring symbol. The color palette is rooted in meaning: green referencing the rich nature in the Ghanaian landscape, while tones of brown, black and white reflect the diversity of skin tones across the African continent.

The result is a bold yet structured system, designed to scale across digital platforms, campaigns and community-driven initiatives.

The visual world combines clarity with expression by balancing bold typographic statements with more intimate, everyday moments.

Imagery focuses on real-life contexts and interactions, grounding the brand within the diaspora, rather than abstraction. Graphic elements introduce a strong and recognisable rhythm, creating a dynamic interplay between structure and spontaneity.

The direction translates seamlessly across social, editorial and campaign formats, allowing the brand to exist both as a functional tool and a cultural voice.

2025

MY ROLE

Founder
Creative Director

SCOPE

Brand Concept
Visual Identity
Visual Direction

APPROACH

Rooted in cultural references and lived experience, translated into scalable a system.

OUTCOME

Built to support a recognizable and expandable platform across digital and community-driven formats.