Hidden Assets—Sylvia Dickoh®

Hidden Assets™ is developed as a response to the lack of representation within the design and creative industry — creating a space where Black and Brown perspectives are not only present, but centred.

The brand positions itself as both a resource and a cultural statement, offering assets that reflect lived experiences, identity and belonging.

The visual identity draws from personal and cultural references, including the stamp received when travelling from Ghana — reinterpreted as a recurring symbol. The color palette is rooted in meaning: green referencing the Ghanaian landscape, while tones of brown, black and white reflect the diversity of skin tones across the African continent.

The result is a bold yet structured system, designed to scale across digital platforms, campaigns and community-driven initiatives.

The visual world combines clarity with expression — balancing bold typographic statements with more intimate, everyday moments.

Imagery focuses on real-life contexts and interactions, grounding the brand in lived experience by the diaspora, rather than abstraction. At the same time, graphic elements introduce a strong and recognisable rhythm, creating a dynamic interplay between structure and spontaneity.

The direction is designed to translate seamlessly across social, editorial and campaign formats, allowing the brand to exist both as a functional tool and a cultural voice.

2025 · WWW.HIDDENASSETS.XYZ

MY ROLE

Creative Director
Designer
Developer

SERVICES

Creative Direction

CREDITS

Personal Project
Photography: Amanda Hjernø