Hala Collective is developed in response to period poverty - a widespread public health, human rights and socio-economic issue affecting communities across Middle East, African and beyond.
The brand challenges stigma and create awareness, while offering products that support access and dignity — positioning itself both as a functional solution and a cultural voice.
The identity balances clarity with expression; structered yet fluid, with a more human sensibility. Designed to move to move across products, storytelling and cmmunity-driven initiatives, the system allows the brand to remain both credible and and culturally resonant.
Photography by Hala Collective.
2022/2023 · WWW.HALACOLLECTIVE.COM
MY ROLE
Creative Director
Designer
Developer
SCOPE
360º Brand Audit
Packaging
Creative Direction
Creative Consultation
E-commerce
APPROACH
Balancing cultural sensitivity with clarity and expression.
OUTCOME
Built to support a credible and scalable brand across products and community-driven initiatives.








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